Recognise good strategy and reject bad - characteristics of good and bad strategy you should know

You have put in the effort to develop your business strategy. But how do you know if it is a good strategy

A good strategy is ultimately one that realises its desired outcomes. So will we only know in hindsight? No, there are some characteristics we can look out for to assess the efficacy of our strategy, to recognise the good and reject the bad.

Before we look at those characteristics we first define what business strategy is.

Business strategy is a set of coherent (focused and coordinated) choices that results in coherent action in order to achieve business success outcomes.

Characteristics of good strategy

Characteristics of bad strategy

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