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What is business strategy?

Michael Porter.jpg

"Strategy 101 is all about choices: you can't be all things to all people” – Michael Porter: Professor, Author

  • Business strategy is about business choices

  • It is a set of coherent (focused and coordinated) choices that result in coherent action in order to achieve the desired business success outcomes

  • It is your plan of how you will compete, how you will win and achieve your business goals

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“Strategy means making clear cut choices about how to compete” – Jack Welch: Former CEO General Electric

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