What is business strategy?
"Strategy 101 is all about choices: you can't be all things to all people” – Michael Porter: Professor, Author
Business strategy is about business choices
It is a set of coherent (focused and coordinated) choices that result in coherent action in order to achieve the desired business success outcomes
It is your plan of how you will compete, how you will win and achieve your business goals
“Strategy means making clear cut choices about how to compete” – Jack Welch: Former CEO General Electric