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The business model framework explained

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Marketplace

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Value proposition

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Management Approach

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Vision

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Key Capabilities

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External Environment

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Economics

Identifies where the business competes and does business

Represents the value the business provides and delivers to its customers through its products and services

The set of activities and resources required to support the value proposition

A view of the success the business aspires to and who it wants to be

The ways of doing things that the business uses to oversee and manage the business

“Outside” industry and environment factors impacting the business

The financial requirements and performance of the business

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